Questions we hear most about how we work.

A fractional COO is an operating leader who carries operational accountability for a business on a part-time or interim basis. The fractional model gives a scale-up or founder-led business genuine COO-level capability without the full-time cost or commitment of a permanent hire.

The work is real ownership over operations, governance, delivery cadence, financial visibility, and cross-functional alignment, not advisory observation. We have taken fractional and acting COO roles across B2B SaaS, premium consumer brands, wellness, and luxury retail.

Oyoma is a boutique operations and technology consultancy with legal entities in the UK, US, and UAE. We work with founders, scale-up leadership, and enterprise teams across five service areas: brand strategy and positioning, brand identity and creative direction, launch and growth strategy, marketing and content operations, and business systems, operations, and establishment.

Our practitioners hold PMP, ICP-ACC, and MIT Health Tech Innovation credentials and bring 16+ years of enterprise delivery experience to engagements with founders and scale-up leadership.

Fractional COO engagements work best when a business needs operating leadership but does not yet have the revenue, hiring runway, or operational clarity to justify a permanent COO.

Common triggers include a founder-CEO bottlenecked on operations, a permanent COO on sabbatical or parental leave, preparation for a fundraise or commercial transition, integration of a new system stack such as Odoo or Microsoft Dynamics 365, or a scale-up moving from founder-led execution into structured operations.

We are typically engaged for three to twelve months, with structured handover designed in from the start.

Yes. We have implemented Odoo across CRM, sales, procurement, inventory, finance, and reporting modules for businesses consolidating multiple disconnected systems into a single operating platform.

Our approach treats the system decision and the operating model decision as one. We map process, then configure Odoo, then migrate data, rather than treating implementation as a software install. Master data design is a distinct workstream covering customer, supplier, project, and product entities.

We work on Microsoft Dynamics 365 implementations where the platform is replacing a legacy operating model, not just legacy software. That means BPMN 2.0 process modelling first, then configuration, then user acceptance testing aligned to actual operational reality.

We have led Dynamics 365 work for regulated environments including labelling compliance for major UK grocery retailers, with multi-stakeholder governance capturing and resolving programme-level decisions through delivery.

RevOps, or revenue operations, brings sales, marketing, and customer success into a single operating discipline supported by shared data, integrated tooling, and consistent metrics.

We support RevOps through HubSpot configuration and integration, Salesforce scoping, pipeline design, OKR and KPI cadence, board-grade reporting, and the cross-functional rhythms that hold it together. The work typically sits inside a broader fractional COO engagement rather than as a standalone consulting deliverable.

We configure HubSpot for B2B sales, marketing, and customer lifecycle workflows, including pipeline structure, deal stage logic, sequences, lead routing, integration with Jira and Xero, and reporting.

Where a client has both HubSpot and Salesforce in scope, we lead the comparison and selection work alongside the broader RevOps and CRM strategy. HubSpot is one of several CRM platforms in our practice; the platform choice should follow the operating model, not the other way around.

Brand presence covers the visible expression of a business across website, content, social, search, and customer experience.

Our work includes brand strategy and positioning, brand identity and creative direction, website strategy and build, SEO and AEO implementation, content pillars, social content production, email marketing automation, and analytics. The goal is consistent presence across every place a customer or buyer encounters the business, anchored by a defined positioning and tone of voice.

Yes. We deliver website strategy, UX and UI design, copy direction, build, deployment, and ongoing performance optimisation.

We work across Shopify for ecommerce, Squarespace and Framer for brand websites, Webflow for design-led builds, and WordPress where the use case fits. SEO implementation and AEO structured data are part of the build, not a retrofit.

Yes. Our investor readiness work covers hybrid business plans, financial models, pitch decks, brand systems, and market testing documentation.

We have supported pre-seed and seed conversations for health tech, wellness, and SaaS founders, with brand and operating documentation built alongside the financial model so the business is investor-ready and operationally credible at the same time.

Yes. We have legal entities in all three jurisdictions and support business establishment, company structuring, banking and payment setup, tax registration, and operating infrastructure for founders setting up in the UK, US, and UAE.

The work is practical: incorporation, banking, payments, payroll, accounting, and the operational systems that make a new entity functional. We do not provide legal or tax advice; we coordinate with specialist legal and tax partners where required.

Our case study stack spans financial services and wealth management, pharmaceutical and life sciences, healthcare regulation, public sector and government digital services, energy and critical infrastructure, retail and ecommerce, hospitality and luxury membership, SaaS and AI platforms, climate tech and smart energy, and DTC wellness and health tech.

We work across regulated industries where governance and audit-readiness matter, and across consumer-facing businesses where brand and operational systems shape commercial outcomes.

We use AI and automation where it materially improves outcomes, not as a default.

Examples include ChatGPT-assisted user story and BDD test script generation in delivery programmes, Klaviyo and Make.com automation for marketing flows, AI-enabled content workflows for social and email, Orbo AI integration into Shopify wellness platforms, and AI-assisted reconciliation logic in finance customer services. Each automation is paired with human-in-the-loop logic and compliance review where relevant.

Engagement length varies by scope. Fractional COO engagements typically run three to twelve months with a defined handover. Brand strategy and identity engagements run six to twelve weeks. ERP implementations such as Odoo or Dynamics 365 run three to nine months depending on scale. Discovery and operating model design engagements are usually four to eight weeks.

We scope each engagement around the outcome the business needs, not a fixed retainer.

We price by scope and outcome rather than by hour. Most engagements are structured as monthly retainers for ongoing operating roles, or as fixed-fee projects for defined deliverables such as brand systems, ERP implementations, or operating model design.

We provide a written proposal with milestones, deliverables, and commercial terms before any engagement begins.

We are a remote-first practice with team members across the UK, US, UAE, and Africa.

Most engagements run remotely with structured weekly cadence, although we travel for kick-off, key milestones, and client-side work where on-site presence materially improves the outcome. Clients across the UK, US, UAE, and EU have engaged us under both models.

Engagements typically start with a thirty-minute introductory call to understand the business, the operating context, and the outcome the founder or leadership team is looking for.

From there we produce a written proposal with scope, milestones, deliverables, team, timeline, and commercial terms. Once signed, we open a shared workspace, agree the operating cadence, and begin work. The path from first call to engagement start is usually one to three weeks.